By Joan Starr, Manager, CDL Strategic and Project Planning
CDL has joined many of our colleague and partner institutions, like UC Riverside Libraries, UCSF Libraries, UC Press, Internet Archive, Hathi Trust, OCLC, and many others in creating a Twitter account. We have done this for several reasons, including:
- as an additional way to get CDLINFO out into the world;
- as a way to amplify the voice and message of the accounts the main CDL account will follow. “Following” simply means to receive the other Twitter account’s updates, or “tweets;”
- and as a way to promote our visibility, in keeping with our values of openness and sharing.
The CDL account is called CalDigLib (http://www.twitter.com/caldiglib) and we encourage you to follow it if you are a Twitter user. Even if you are not a Twitter user, you can view it by simply going to the URL. You will find this content:
- CDLINFO articles: the headline with a link to the full article
- Tweets from accounts followed by CalDigLib — accounts that feature CDL Program and Service news, announcements, resources, etc.
If you currently receive CDLINFO via RSS and you are a Twitter user, you may wish to consider following the new CDL Twitter account and receiving your CDL news in this manner. If you currently receive CDLINFO via email, and have been looking for a reason to try Twitter, this might be a good time to take the leap!
The first CDL Program we will be following is the brand-new eScholarship account. As time goes by, more Programs and Services will build Twitter into their marketing and communication plans. Why? Because, as our friend Roy Tennant recently blogged, “Twitter is the new RSS” (http://www.libraryjournal.com/blog/1090000309/post/290048229.html). For some of our audiences, at least, this is increasingly the best way to connect.
We hope some of you will join us by following this new account. Of course, we know some of you are already there! We look forward to a lively exchange as we all get to know this new channel for communication.
For any questions and more information, please contact Joan Starr (firstname.lastname@example.org) or (@joan_starr on Twitter).