User Experience Design Service
Manager, User Experience Design Service
Felicia manages the CDL team responsible for user experience design, user needs assessment, usability testing, graphic design, and web production services.
B.A., International Relations, San Francisco State University
M.I.S, Information Science, Indiana University Bloomington
After joining the CDL in 2001, Felicia was assigned responsibility for user interface and service design, including overseeing the development of the Melvyl Catalog user interface and contributions to CDL's scholarly publishing program. Long an advocate of user-centered design and assessment as key organizational activities, she was chosen in 2004 to formally establish the CDL assessment, usability, and user experience program. In 2006 her responsibilities expanded to include management of information architecture and web production services. Before joining the University in 2001, Felicia worked in legal and corporate information services.
- CDL representative to the UC Libraries' Systemwide Operations and Planning Advisory Group (SOPAG) 2008-present