CDLINFO Newsletter, February 12, 2004 Vol. 7, No. 3

CONTENTS

1. Co-Branding for Library Resources
2. For More Information
1. News and Publications
2. Contacts for Questions or Problems
3. About CDLINFO

---

1. Co-Branding for Library Resources

Recently, more database and ejournal vendors have allowed their products to be "co-branded" by campus institutions. Knowing that there has been a growing interest in the possibilities for co-branding, and wanting to facilitate campus and systemwide use of this opportunity, the CDL initiated an informal process to assemble information about:

1. vendors who have the capability
2. existing technical limitations
3. campus preferences for messages

The Resource Liaisons were asked to find out which database and ejournal vendors allowed branding. They learned that in some cases, vendors allowed only one brand for all of the campuses.

The CDL then asked the Users Council to query their libraries about possible wording preferences. The survey and discussions revealed that:

1. The concept of payment should ideally be included in the message.
2. The greatest impact would result from the individual campuses being named as the providers when possible, and for the UC Libraries to be named as the provider when the vendor allowed only one brand.

When the vendor has the option to name campuses individually, the wording would be something like, "Access paid by [campus library name]" and when the vendor is able to provide only one message, the wording would be something like, "Access paid by the University of California Libraries."

SOPAG reviewed the assembled information and converted the suggestion to a formal recommendation. The CDL will coordinate requests to the vendors to add or change campus library co-branding. In addition, the CDL will add wording to the Technical Requirements documentation for vendors and communicate this change to them.

Thanks to Resource Liaisons, the Users Council, and SOPAG for their help in investigating and resolving this issue.

---

2. For More Information

a. News and Publications

News and events, press releases, reports and guidelines, and articles published by CDL staff are posted on the CDL web site. Please share news of this resource with your colleagues!

In addition, status information about CDL resources, reports, and working documents of particular interest to library staff are available on the Inside CDL web site.

b. Contacts for Questions or Problems

If you have problems accessing CDL resources or have questions, including questions about the status of electronic journal collections and Internet resources, contact the CDL:

• For immediate assistance, call the CDL Helpline at 510-987-0555. Callers with TDD equipment, please call 1-800-735-2929 in California for the telephone relay operator.
• Or, send an email to cdl@www.cdlib.org.

For information about whether your UC campus has access to a particular electronic journal or Internet resource, contact your local collection development officer.

c. About CDLINFO

CDLINFO informs UC librarians and the UC community about the progress of the CDL, policy issues under discussion, and newly available electronic resources. Please share selected information from this newsletter with faculty, staff, and students on the campuses.

Eligible subscribers: UC library employees

Subscriptions: To subscribe for email distribution, send an email to listserv@listserv.ucop.edu with the following line as the body of the message, where FirstName LastName is your name: SUBSCRIBE CDLINFO-L FirstName LastName.

Frequency of publication: Biweekly, or as new information warrants. CDLINFO is also published on the Inside CDL news and events page.

Submissions: For information about submitting to CDLINFO, see the submission deadlines. Email articles to jennifer.colvin@ucop.edu.

Communicating with the listserv: While the CDLINFO listserv does not accept emails, subscribers are encouraged to send suggestions, thoughts, and comments to the CDL at cdl@www.cdlib.org.