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Lena Zentall

Lena Zentall


Discovery & Delivery


Project Manager


Lena is product manager for UC-eLinks, a popular web application that provides UC faculty and students with quick and reliable access to research articles. She is currently managing development of a metadata management system for use by HathiTrust, and providing project management consulting for the PAPR project. Lena's responsibilities include project management, strategic planning, and integrated marketing for core digital library services.


MLIS, San Jose State University

B.A., History of Art, UC Berkeley

Professional Development

Integrated Marketing certificate, San Francisco State University
Kress Fellow in Art Librarianship, Yale University

Other professional development: Visual Meetings workshop; Copywriting Seminar; Agile Management; Web Video Marketing; UCOP Career Development Program; Business Negotiation; Cooper Interaction Design series: Business of Innovation, Visual Design, Design Communication, Interaction Design Practicum; Edward Tufte Information Design Seminar; Content Strategy; UC Management Skills Assessment Program (MSAP).


Lena's entrepreneurial approach is the connecting thread in her career. She uses expert and innovative methods to motivate and inspire project teams. As a leader, Lena believes in understanding and honoring the values and needs that motivates each individual. With a diverse background in industries including software, biotech, nonprofit, and corporate, Lena brings new ideas to the academic realm and is a strong advocate for clear goals and accountability. She is a continuous learner. After joining CDL, Lena earned a professional certificate in integrated marketing which complements her existing skills in strategic planning, communication, design, and project management. Lena has a master's degree in Information Science and her latest challenge is to envision next generation library services.

Professional Interests

  • Project planning & management
  • Integrated marketing
  • Strategic planning
  • Information visualization & design

LinkedIn Profile